Paramount to the success of IEFT is the carefully-planned promotion strategy. Knowing where and how to advertise so that the right segment of the market attends is essential, and the IEFT organizers have carefully selected where and to whom to promote the fairs:

• Multiple ad insertionsin theHürriyet, Milliyet, Aksam and Sabah Newspapers
• Radio spots on popular stations matching our target market
• Outdoor banners and posters in all four cities in high student-traffic areas
• Distribution of over 500,000 flyers at universities and other high student-traffic areas, as well as mailing to 1300+ high schools in and around venue cities
• Mailshots to students on sponsor agents` databases and those of British Council, Austrade and other industry partners – totaling approximately 200,000 student names
• Website banner ads on sponsor agents` sites as well as various industry-related sites, comprising the top 10 sites by number of hits by our target audience
• Student website in Turkishdetailing fair times, locations, school profilesand free seminar schedule
• Press releases in daily, weekly and monthly student-targeted publications (newspapers, periodicals and magazines) throughout Turkey
  • Sabah Newspaper
  • Hürriyet Newspaper
  • Milliyet Newspaper
  • Radikal Newspaper
  • Aksam Newspaper
  • Platin
  • Alem Magazine
  • DBR Group Magazine
  • Kariyer.net magazine
  • Time Out Istanbul
• Quality sponsorship from local industry whose target matches ours means further exposure through web and word-of-mouth advertising