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You should plan on participating if: - it is important to you to have a rich blend of nationalities as part if your international student base
- meeting your future students in person to discuss their education opportunities is part of your recruitment methodology
- you are serious about discovering a unique and motivated market
- your institution is seeking brand-recognition in Turkey
- ongoing visibility in this growing market is part of your marketing strategy
It is important to keep top-of-mind awareness in Turkey. With the myriad schools trying to penetrate the market, you should develop a presence and maintain it. This is best achieved by combining event participation at IEFT with building solid relationships with reliable partner agencies. Discover your potential in the Turkish market, and meet your future students Turkey is a quickly-developing country, with the youngest population ratio in Europe. The country is working towards entry into the EU; so now, more than ever, there is a large market for a skilled, educated, globally-minded current and future workforce. This translates into a strong need for education, and the education system in Turkey is lacking space for all of the enthusiastic students seeking to advance academically. Because of this, families and prospective students are looking outside of Turkey for viable study options, to plan for the future. Becoming part of the IEFT circuits ensures that you will be exposed to this prolific market. As the largest fair showcasing international education opportunities, IEFT attracts institutions from many countries, such as the US, UK, Canada, Australia, Spain, Ireland, Holland, New Zealand, Germany, Italy, France and Malta. This diverse representation and the quality of the schools are what attract thousands of serious and motivated students to this semi-annual event.
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