Why IEFT Fairs?

Country Zones: with over 130 institutions in attendance, we group by country.

Targetted Promotions: posters, radio spots, flyers, school seminars, magazines, dailies

Quality Visitors: upwards of 16,000 visitors attend over four/five days – prospective students and their families come with informed and relevant inquiries

Multiple Exposure: participating schools receive a free profile in the fairguide and on the student website, free seminar slot in Istanbul, as well as listing on most print advertising

Education Continuum: high school and language programs to masters and PhD are represented proportionately to the program levels being sought by IEFT visitors

Truly International: IEFT events host participating institutions from around the world

Professional, Friendly, Flexible: the IEFT organization reflects the needs of the industry

Cost-Effective: IEFT fairs are priced fairly and offer maximum value for marketing budgets

Market Assistance: unbiased and knowledgeable help offered about marketing and promoting in Turkey

IEFT Timing – Spring and Fall Circuits

IEFT’s Spring and Fall circuits ensure optimal visitor attendance: The daylight hours are longer and the weather is pleasant; in April students are preparing for their next course of action for the summer and beyond; in October, new graduates will have recently found out their national exam standing (exam is in June but actual results come in July and placement assignment in August), and are researching their options abroad; with as many as 40% of Turkish students not being placed in Turkey, the demand is great, and multiple levels of study are required.

For school delegates: The timing allows for application and documentation lead-time for the various intake dates and deadlines of the many institutions wishing to recruit from Turkey, from the Northern and Southern Hemispheres.; two dates in the year offer flexibility when budgeting and planning your marketing strategy; no overlap with most other major industry events; unprecendented promotion strategies bring the right number and, more crucially, the right target of visitors to the event.

Value for Money

IEFT circuits are fairly priced. Standard participation fees include: table, chairs and whiteboard backdrop; attendance for two registered participants; lunches and refreshements on all exhibition days; free profile in fair guide; free 25-minute seminar time in Istanbul and Ankara venue (space limited); profile on IEFT student website; inter-city transportation of school materials; airport and hotel transfer for group intercity flights and coach trips; reduced rates at five-star venue hotels; special cultural excursion; and personalized and prompt service before, during and after the exhibitions.