15.000 copies of the IEFT Study Abroad Magazine will be distributed free of charge semi annually to:
IEFT Fairs and events (April, August, October)
Istanbul, Ankara and Izmir Universities and High Schools
Selected public and private secondary schools
International offices of Turkish Universities
Turkish Educational Agents
Selected language schools in Turkey
Ministries in Turkey
University student social clubs through Uniaktivite
Selected top companies in Turkey
Through newsagents 5000 copies will be distributed and sold in the larger cities of Turkey and Cyprus.
Contents
Each of the semi-annual editions of the IEFT Study Abroad Magazine contain vital information on study abroad opportunities such as:
MBA and business related Masters programs in English
Education in New Zealand- language studies, degree and postgraduate programs
Community Colleges in the USA and Canada
How to enter German State Universities
Why studying in The Netherlands is becoming so popular
Interviews with students and educational figures regarding overseas education
Editorials from different schools and colleges
Outlining and comparing education systems in different countries
A closer look at exam courses: IBT, TOEFL, IELTS
Information regarding visa procedures for Turkish students for various destinations
Reader Profile
IEFT Study Abroad Magazine readers are students looking for education opportunities outside of Turkey, Turkish parents wishing to send their children to overseas education institutions and educational consultants. The readers are the ones who form and influence the study abroad market in Turkey. They have the income, inclination and need for reaching globally for education. They are informed consumers looking to strengthen their career options through the prestige of education abroad.
Over 50% of the IEFT Study Abroad Magazine readers are between the ages of 18 and 24.
Promotion
Marketing of IEFT Study Abroad Magazine is accomplished through:
Press Releases
Newspaper Adds
IEFT International Education Fairs and events
Radio Spots
Internet Banners in relevant sites
Advertising Opportunities and Rates
The Standard
Back Cover Page 210 mm (W) X 297 mm (H) 2500 EURO
Inside Back Cover Page 210 mm (W) X 297 mm (H) 2000 EURO
Inside Cover Page 210 mm (W) X 297 mm (H) 2000 EURO
Inside Pages 210 mm (W) X 297 mm (H) 1500 EURO
Two Page Ad 420 mm (W) x 297 mm (H) 2500 EURO
Half Page – Vertical 105 mm (W) x 297 mm (H) 800 EURO
Half Page –Horizontal 210 mm (W) x 148 mm (H) 800 EURO
Quarter page vertical 105 mm (W) x 148 mm (H) 500 EURO
Quarter page horizontal 210 mm (W) x 75 mm (H) 500 EURO
The Profile
Emphasize your institution with photos and texts highlighting programs and details of your organization to give the reader a deeper look at what you offer. The Profile section allows you to give more specific and detailed information emphasized with a small logo or pictures of your school.
Two Pages Profile 420 mm(W) 297 mm (H) 2500 EURO
One page Profile 210 mm(W) X297 mm (H) 1500 EURO
Half Page Profile
Vertical 105 mm (W) x 297 mm (H) 800 EURO
Horizontal 210 mm (W) x 148 mm (H) 800 EURO
Quarter Page Profile offered free of charge only to IEFT participants.
The Advertorial and Testimonal
Distinguish your company from your competition by using one or two full pages of the IEFT Study Abroad Magazine to write an advertorial. The advertorial is designed to resemble editorial content while offering valid information about your institution to prospective customers. The advertorial may resemble a news story about programs or specific services offered through your institution or feature information about new services or enhancements in existing programs. The Advertorial can be a maximum of 500 words per page and can include a photo to promote your topic. As author of the advertorial your name, institution and contact details will be featured following the article.
Two Page Advertorial 420 mm(W) x 297 mm (H) 2500 EURO One Page Advertorial 210 mm(W) x 297 mm(H) 1500 EURO
Student Testimonial free with booking of any one page ad.
The “New and Noteworthy”
Take advantage of our “New and Noteworthy” section of the IEFT Study Abroad Magazine. We have devoted 4 pages exclusively for notices concerning new programs, scholarships, discounts or other significant institution announcements.
This section is offered free of charge and spaces are allotted on a first come basis. If you are interested, please send your 50 word announcement in word format to .
The Editorial
IEFT Study Abroad Magazine invites you be an active contributor to our magazine by writing editorial articles. The article can be of your choice and can highlight any relevant or current topic in the international education industry. Sample topics can be highlighting a country, an education system, a particular city, the university system, Master programs, Community Colleges, new trends in language education, exam prep courses, studying engineering, studying law… the topics are endless!
Editorials should be around 500 words and will include the author’s picture, name and institution details.
Space is limited for editorial articles and allotted on a first come basis. If you are interested, please contact us at with all proposed editorials. This section is offered free of charge.
Special Promotions
Early Bird Special – book early and receive a 10% discount from any ad option
Fall 2008 Early Bird deadline: August 15th, 2008
Spring 2009 Early Bird deadline: January 15th, 2009
Book two or more ad options and benefit from an extra 5% reduction
Book ad space in both the spring and fall 2008 editions and receive a further 5% reduction
Free banner (468x60 pixel) on www.ieft.com.tr with any full page ad (Six weeks running time prior to the IEFT fair - average hits during this time: 100,000)
Free quarter page profile for all IEFT participants
Ad Specifications
Format: A-4 (210 mm W x 297 mm H) 4-colour Print-run: 15,000
IEFT Study Abroad Magazine accepts:
PDF Files
Freehand
Adobe Photoshop
Adobe Illustrator
Adobe Macromedia
Please send all artwork and completed ads by e-mail to or by CD/DVD to the address below by March 5, 2008.
EEFT (European 
15th IEFT Spring
IEFT Fairs and events (April, August, October)
Press Releases