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As IEFT we are promoting each participating institution on our social media pages such as Facebook( 32k followers), Twitter (20K followers) and Instagram. We inform our followers with the general information such as history of the institution, program listing, student life but also we share campus videos, announce special campaings and scholarships. By using Facebook ads and with our interactive postings we can reach 2.000.0000 followers. We are hosting one of the biggest student community on Facebook.
During the fairs; we organize interactive games and contests at our social media booth to bring extra exposure to the participating institutions.
We are using “Facebook Live” feature at our seminars to reach a greater audience. Also these videos are shared on our social media pages after the fair for the potential students and parents.