Domestic Marketing Concept - Find out what we can do for your school here!

As the IEFT Team, we have 19 years experience in International Education Marketing in Turkey. We plan the marketing strategy of each IEFT event (online and on-site) very carefully, target a specific audience, creating an innovative marketing plan for each event and each concept.  Our marketing activities include print marketing, outdoor promotions such as outdoor banners, posters and invitations, metro lightboxes and stand activities, metrobus interiors, university campus boards, and light pole banners, web promotions such as banner ads, pop up ads in web portals, PR - Video ads, social media ads,  Google ads, SMS and E-mailing marketing, depending on marketing strategy of the events. With 19-year-experience and an interactive team on the ground, IEFT has the most valid and active database in the market. We target based on the country of interest or subject of interest and reach around 1,000,000 students & parents through email and around 100,000 students & parents through SMS marketing to promote the events and our partners.

IEFT has a dynamic, creative and young social media team. For our every each event, we create new goals, trends, objectives, hashtags and analyze the market in detail. The team is also very active and friendly, understanding the needs and we reply to each message we get directly!

IEFT Marketing Channels:

•  E-Mailing 
With a more than 19-year-experience in the market and interactive team on the ground, IEFT has the most valid and active database in the market. We do targeted mailshots due to country of interest or subject of interest and reach around 1,000,000 active email users per fair/event.

• SMS Marketing
SMS messages are sent to our database and reach around 100,000 students & parents to promote the event and our partners, also share event information and announcements.

- Social Media Promotions
IEFT has one of the most dynamic, creative and young social media team ever. For our each event, we create new goals, trends, objectives, hashtags and analyze the market in details. And we target different groups and segments, following the new trends on social media and reach thousands of people. Our team is also very active and friendly, understanding the needs and replying to each message we get directly!

- We use; Facebook, Twitter, Instagram, Youtube,….
- We follow the new trends!
- We can link your school page!
- We can share your campus video!
- We build creative - different contests in each fair!
- We are offering photobooth sections at our fair for your group pictures and selfies! 
 
-  Google Ads: Google continues to produce fascinating research on education-related search and the growing body of data and analysis. Education-related search volumes have continued to increase year on year. IEFT is using Google Ads effectively to reach these audiences of prospective students of Turkey.

-  Banner Ads and Pop up Ads in Web Portals: IEFT is using more than 50 leading internet portals, including hurriyet.com, gazetevatan.com, milliyet.com, haber7.com, etc.

-  Online PR:  Content Sponsorship matching international education and related areas to reach a targeted audience.

- Video Ads: Video sharing websites are so popular in Turkey such as the other countries with a high young population, so IEFT using this platform effectively to reach especially youth.

- Outdoor Banners, Posters and Invitations: We are using creative posters and outdoor advertising campaigns which are placed in all cities and in the targeted areas with especially high-income metropolitan areas. We are using around 10,000 posters and 500,000 Invitations in each of our fairs, as well as mailing to 1300+ high schools in and around venue cities.

-  Metro Light Boxes and  Stand Activities: We use metro ads in the center of Istanbul, Ankara and Izmir. Rail and Subway ads influence a completely captive audience of students.  Especially Istanbul metro is visited by around 1,000,000 passengers a day and it is still one of the most important outdoor areas. Also the with the stand activities our team gives detailed information about the fair, international education concept and what to expect at IEFT Fairs on the ground.

- Metrobus Interiors: As a very popular and demanded transportation through Istanbul, metrobus interiors are very effective in marketing. They are reaching an audience of all ages, backgrounds and incomes. Daily reaching number is around 900,000 passengers.

- University Campus Boards: Reaching around 50 universities in total 1,500,000 students directly.

- Light Pole Banners: It is one of the most demanding marketing areas in Turkey. They are very catching to attract the attention of thousands.

•  Public Relations
Press releases in daily, weekly and monthly student-targeted publications (newspapers, periodicals and magazines) throughout Turkey