36th IEFT Fairs – Fall 201921 October 2019 - Ankara Sheraton Hotel 23 October 2019 - Izmir Hilton Hotel25 October 2019 - Istanbul Asian Side - Bostanci Dedeman Hotel26-27 October 2019 - Istanbul European Side - Istanbul Congress Centre5th EuroAsia Agent Workshop – Fall 201928 October 2019 – Welcome Reception and Euroasia Awards Ceremony29-30 October 2019 - The Marmara Hotel Taksim
• High Quality, Fee-Paying StudentsOur numbers and the feedback from the evaluations prove that high quality and fee-paying students have increased in Turkey and at IEFT events. The students are from highly respected universities and high schools in Turkey. Our domestic marketing Team organizes the marketing of each IEFT event very carefully and markets to a much targeted audience, creating a new marketing plan for each education program, each area of interest and each country. We also aim to provide well-informed, motivated, self-conscious students, who are generally aware of their skills and scores by organizing TOEFL IBT, IELTS and ACT trial tests during the fairs with our academic partners. The fair hours will be longer and starting earlier due to the requests from our visitors and exhibitors. Our domestic marketing team use very different and effective marketing channels such as Google ads, Facebook and Instagram ads, social media marketing, fliers and invitation distribution at prestigious universities and high schools, newspaper ads and news articles, outdoor marketing in metro stations, and carefully selected shopping centers and business districts in order to reach the correct students. to reach the correct students and their parents. We also use SMS messages and e-mailing, and we invite Turkish Universities’ International Offices, high school counselors and high schools parent associations. • Most Family Oriented Events of TURKEY
• IEFT SeminarsWe believe IEFT Seminars-Presentations are an excellent way to enhance your exposure, and it’s free if you are also exhibiting! The seminars are now also specialized and you will be able to reach a target audience in any of the “undergraduate”, “postgraduate”, “language &summer school” and “high school program” sessions. We will have separate seminar rooms for each program listed above. Besides these main sessions, we will, as usual, also be organizing country based presentations and general testing information sessions with our official partners such as an IELTS screen test with the British Council, Toefl IBT Screen Tests with ETS Toefl IBT andnd ACT test with Connec Me.. As IEFT, we inform all visitors about the seminar programs, letting them know exactly when and where to find their desired presentations. Seminars are advertised before and during the fair, and attended by students who have expressed particular interest in the institution presenting. You will also be able to collect from 50-150 database of the interested audience[D1]. It will be also posted live from our social media accounts and it will reach hundreds of people all over Turkey who cannot attend the fairs and seminars physically.• Cost effective, timesaving printing and ready set-up - “Just Bring Yourself, We Will Take Care of the Rest”From now on, you do not need to ship or carry any marketing materials here to Turkey. All you need is your personal belongings and IEFT will take care of the rest for a smooth recruitment trip. In a digital world, we are aware that people tend to carry lighter marketing materials. During the fairs we advise you to have folded a4 flyers with a maximum of 4 pages, rather than having thick brochures. We would be happy to print these for you. Also, rather than carrying a pop up banner, we will print you a display with the artwork you send, which you will be able to use for the whole tour. With this method, you will not only save on printing, shipping and customs, but also a lot of time in the process. • High School and University Meetings/VisitsWhile IEFT events are held in 5-star hotels and conference centers, the tour will also incorporate visits to High Schools and Universities in the fair cities. Subject to your and the school’s availability we might either help you visit the school representatives or help you meet them through a networking event in Istanbul. You will need to book in advance to take advantage of this opportunity. We also invite high school counselors and Turkish universities’ international officers to IEFT fairs so you will have a chance to meet them.
• “Four Pillars” at IEFT FALLAt this event, we will focus on 4 main areas: “undergraduate”, “postgraduate”, “language &summer schools” and “high school programs”-Postgraduate Programs: Our surveys shows that fall is the time when most postgraduate students look for programs. You will be able to meet highly motivated students from the most prestigious universities of Turkey as well as young professionals exploring their future study/career options. Our statistics show that more than 40% of our visitors are asking for postgraduate programs during the fall fairs. The most popular branches for postgraduate study are business and management, engineering and other technical fields, medicine and other medical fields, and social sciences and humanities.-Undergraduate Programs: Compared to the prior years, there is a great increase in the interest for undergraduate programs. At last October’s fair around 35 % of our visitors showed interest in undergraduate programs. Also these are the target groups for foundation and A level programs. The most popular branches for undergraduate courses are: law, computer science and information technology, media and communications, business and management. We carefully organize our domestic marketing in order to bring the most prestigious high school students with their parents. We believe bringing the parents to the fair is extremely helpful for recruiting undergraduate students. In the end, the parents are the decision makers at undergraduate level.-High School Programs: The interest for international secondary education has been rapidly increasing in Turkey. In the prior years the interest was around 5%but right now it is around 14-15% at our fairs. We are expecting this will increase due to Turkey’s huge young population and the competitive environment in Turkey. At the last fair, around 11,000 people visited the fairs on the weekend in Istanbul and around 2000 of them were part of families. Again like the undergraduate level, at the high school level the decision makers are the parents so our target is to bring more families who have an International mindset and budget to send their children abroad. In our recent fairs we had high schools from the UK, Canada, the USA, Switzerland and they were quite happy with the quality and level of interest from students. -Language and Summer School Programs: In Turkey, English Language skills are still very low by international standards, so English programs will always be popular at the recruitment events. The main motivation of language course students is to improve their language skills, have further studies abroad or at home, have a better career, and improve themselves socially. Turkey sends almost 50,000 students each year abroad for language and summer school programs. The age group is from 7 to 40. At the IEFT fairs around 55% of the attendees are interested in language programs and language summer camps. Fall is a great timing to recruit for long-term language programs. The average stay for Turkish students in language programs are 12 weeks; however, in fall fairs the registrations are for longer periods of study.• Prestigious and comfortable venuesAs the leading recruitment event in Turkey, we are organizing the events in 5-star venue hotels or the most prestigious congress centers, such as the Hilton or the Sheraton. The event venues are easily accessible, and each of them is in an ideal location to host meetings and events. As you know all the IEFT participants are eligible for special rates in five-star accommodation at the fair venues and we would be happy to assist you with your booking.• Full Year Online Support with IEFTOnline.comIEFTOnline.Com is a free-of-charge service only for the exhibitors and gives a chance of online branding and marketing for the entire year. All IEFT participants study programs are entered into IEFTOnline.com and this service will allow students to search for your institution all year round.The IEFT Online Advisor team will be giving assistance to pass on potential interest directly to the institutions’ admissions department for the whole year. Additionally with the Seminars Live Concept we are able to support you in many ways and give excellent online exposure, unlike the other recruitment events in Turkey. Also during the IEFT fairs we have a special desk designed for the IEFTONLINE.COM team and they will assist the visitors in finding the right schools and programs by actively using the system. We encourage the schools either to enter their programs into the system themselves or our team can organize this for you.
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